What is Social Media
As per Wikipedia. “Social media is online content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It’s a fusion of sociology and technology, transforming monologues (one too many) into dialogues (many to many) and is the democratization of information, transforming people from content readers into publishers. Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.”
Social media has grown rapidly into our everyday lives, both at personal and professional level. It has probably has had the greatest impact in the world of advertising. This had led to immense benefits to consumers and to big and small business sectors.
It has become an essential part of many companies marketing efforts. Is it a media that enables you to promote your products or services instantly. CCS can help manage your social media page/s in order for your company to stay in front of your current followers and at the same time helping to create new ones. In a recent study by IDC, the average person visits Facebook 14 times per day, translating to 33-minutes per day.
Why Social Media Marketing
Social media is and has been for the past 5-years one of the most fastest growing media channels.
1 of 7 people have a Facebook account. Average user spends 33 minutes on Facebook and logs in about 14 times per day. There 1.15 billion total users.
There are 271 million monthly active users. There are over 500 million tweets daily. 78% of Tweeter users are on there mobile device.
There are over 1 billion accounts and 359 million active users. Main demographic is 25-34 accounting for close to 40% of users.
Advantages of Social Media Marketing
- Helps customer’s who are interested in your services to find your business
- Reminds clients of your services/ products constantly
- Generates referrals and positive reviews
- Increases off-page SEO
- Maintains an active, fun and engaging image online
- Results in more leads and overall higher revenues for your business/ practice